AXAAR
AXAAR started as a blank canvas with only a name. We shaped the foundation by developing values, mission and vision, followed by a clear CI and CD that defined the brand’s identity. We produced all photo assets and created the website from the ground up. Everything was guided by the central claim: für mehr Freiheit.
ClientAxaarServiceBrand strategy, CI, CD, WebYear2024PartnerKristina Keser (Vision), Hungry GmbH (Branddesign & Web)
AXAAR
AXAAR started as a blank canvas with only a name. We shaped the foundation by developing values, mission and vision, followed by a clear CI and CD that defined the brand’s identity. We produced all photo assets and created the website from the ground up. Everything was guided by the central claim: für mehr Freiheit.
ClientAxaarServiceBrand strategy, CI, CD, WebYear2024PartnerKristina Keser (Vision), Hungry GmbH (Branddesign & Web)
















